Czech leadgen platform for financial products with a valuable database

Basic Information

The subject of the sale is a 100% ownership stake in a company focused on the digital generation, qualification, and monetisation of leads in the financial products segment — primarily mortgages and life insurance, with supplementary experience in refinancing, consumer loans, credit cards, investments, operational leasing, and property buying and selling. The company has been operating continuously in the Czech market for more than 10 years and during this time has built a proven acquisition engine, a valuable database of historical leads, and a network of more than 1,200 subscribers — financial advisors, financial advisory companies, broker pools, and distribution groups.

The business model is built on performance marketing. The company operates a set of landing pages, forms, and campaigns across target financial verticals, while automatically validating, pre-qualifying, sorting, and assigning acquired leads to subscribers through its proprietary operational platform. The core know-how lies in acquisition economics: channel selection, conversion path optimisation, lead quality management, and matching demand with subscriber requirements. Over 11 years of operation, more than 124,000 leads have been generated in the Czech Republic (with verified phone numbers), with annual volumes growing alongside platform development and reaching a peak in 2024.

The platform has historically generated approx. 165,000 leads (99% since 2020), with 2025 reaching 15,900 leads and future volumes expected to stabilise at 15,000–18,000 per year. Beyond the ongoing lead flow, a key asset is the database of more than 165,000 historical leads from consumers who directly expressed interest in a mortgage or life insurance solution in the past. These are first-party data collected directly on the company’s own platforms. A portion of the database has been practically verified to yield active interest from 5–20% of contacts through systematic reactivation. For a buyer with a call centre, CRM infrastructure, or advisory network, this represents a concrete pipeline of new business opportunities — without the need to pay for new acquisition.

The company was built without external capital and is sustainably profitable with an EBITDA margin of around 30–35%. It operates as an asset-light business model with limited capital requirements and a clean balance sheet free of bank debt. The entire operation — from lead acquisition through qualification to subscriber distribution — is managed by a lean team supported by specialised external contractors. The ready-made operational layer means the buyer does not need to build processes from scratch but instead takes over a functional and established infrastructure.

Alongside the existing model of selling leads to external subscribers, there is a specific growth opportunity in the form of a project for in-house monetisation of life insurance leads. The project is based on the proven performance of an external advisor who historically achieved approximately 35% conversion on leads from this platform. With a conversion rate of just 20% in a newly established team and utilising approximately 70% of life insurance leads, the estimated revenue potential is around CZK 40 million per year with a profit potential in the range of CZK 10–15 million. The project is in the preparation phase — during May 2026, the first 3 sales agents are to be trained in this model.

The sale is initiated by the founder-owner after 10+ years of building. The intention is to transfer the platform into the hands of a buyer who can further leverage its assets — by connecting the lead flow to their own distribution, developing an internal distribution model, or combining both approaches.

Key Strengths

• • • proven leadgen engine in mortgages and life insurance — 11 years of operation
  • 165,000+ historical first-party leads with documented reactivation potential of 5–20%
  • database of 1,200 advisors and subscribers — a standalone distribution and recruitment asset
  • platform developed in-house — only standard external tools are used for operations, no critical dependency on third-party SaaS platforms
  • asset-light model, debt-free, cash in the company of approx. CZK 3 million
  • ready-made operational platform — the buyer does not build from scratch

• growth project for in-house monetisation of life insurance leads with an estimated profit potential of CZK 10–15 million per year
• 11 years of bootstrapped building — documented profitability without external capital

For Whom Is the Acquisition Suitable

The greatest value is created for a buyer with their own distribution capacity — advisory groups, broker pools, insurance companies, and bancassurance distributors can connect the lead flow to their own network and internalise margins that currently flow to external subscribers. Call centres and groups with strong CRM discipline can immediately work with the historical database of 165,000 leads as well as the database of advisors who historically also purchased leads generated by call centres. The acquisition also makes sense for leadgen players who want to acquire a ready-made acquisition engine in mortgages and life insurance rather than building one from scratch over an extended period, or for a financial investor in combination with a secured operational partner (with 150 advisors in the company) capable of in-house lead flow monetisation.