The subject of the sale is an established, internationally operating online store with trendy furniture and home accessories, operating under the brand Therese. The eshop mainly specialises in selling smaller furniture such as dressing tables, jewellery boxes, mirrors and various types of stands. The eshop was among the first to bring this type of products to the markets of Central and Eastern Europe.
The Therese eshop currently operates in seven countries:
The shop started with dressing tables as the main product, but gradually the owners added other complementary beauty products such as jewelry boxes, mirrors, home accessories, perfumes, etc. There is still a lot of potential to add more product categories and tap into the store’s very well-defined audience. The company has its products manufactured in Asia or uses several suppliers within the EU. For a better customer experience, the eshop keeps most of the products in stock, physically the stock is located in the warehouses of the company that provides fulfillment to the eshop. There is therefore no need to have your own warehouse space.
Eshops run on CreativeShop by CreativeSites – this system combines a basic shared e-commerce system with many customisations. The design and functionality is unique to Therese and is the result of 3+ years of customization, features and optimization. The total investment in the Therese e-shop already exceeds €35,000.
The eshop is very strong on social media – great customer service and excellent reviews are the competitive advantage of the eshop. To date, more than 550k € has been invested. It has been spent on various online marketing activities to bring the Therese brand closer to potential and existing customers. For this, the company uses established platforms such as Google, Facebook, FAVI, Biano and CJ. In the past, the eshop has also gained awareness through offline channels such as TV commercials and billboards.
The value of the eshop’s inventory fluctuates over time, but the standard range is between 10k and 40k EUR. The declared price for the entire eshop includes 20k worth of stock. In the event that the inventories are higher or lower than the estimated value of 20k EUR on the date of sale of the e-shop, the price for the eshop would be adjusted up or down by the difference from this value.
In case of more serious interest, we are willing to share any other necessary data or statistics from the operation of the eshop. As part of the price, the owners are willing to stay with the company for an additional 3 months and train the new owners or their employees in running the eshop.
Renting the office is not part of the sale, the new owner will have to purchase or rent his own premises.
The owners are ready to fully train the new owner or new employee in the process in order to maintain the continuity of running the e-shop.
Total annual sales
We understand marketing profit as Sales minus costs of goods minus marketing.
We understand the EBITDA indicator as the margin minus the sum of all fixed and variable costs, before taxation. All declared financial data can be verified in the eshop order system, or in the ROIvenue tool.
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