International e-shop with furniture operating in CZ, SK, PL, HU, RO, HR, SI

Slovakia

listing nr.: 220008

Valuation 150 000 €
Net debtNet debt is an indicator of a company's indebtedness. It is expressed as the amount of the interest-bearing loan minus the cash in the company.
0 €
Revenues Revenues express the total annual volume of the company's performance, which the company obtained through the sale of goods and services during the accounting period.
546 000 €
HistoryDuration of business operation.
9 years
EBITDA EBITDA is a financial indicator of the company's operational performance. Annual EBITDA is expressed as earnings before interest, taxes and depreciation in a given year.
11 000 €
EmployeesThe number of employees employed in the company on a permanent employment contract as of the date of publication of the offer.
2

Basic information

The subject of the sale is an established, internationally operating online store with trendy furniture and home accessories, operating under the brand Therese. The eshop mainly specialises in selling smaller furniture such as dressing tables, jewellery boxes, mirrors and various types of stands. The eshop was among the first to bring this type of products to the markets of Central and Eastern Europe.

The Therese eshop currently operates in seven countries:

  • Therese.sk – Slovakia, since 2015, traffic 118 thous. Visits/year 2021
  • Therese.sk – Czech Republic, since 2016, traffic 133 thous. visits/year 2021
  • Therese.sk – Czech Republic, since 2016, traffic 133 thous. visits/year 2021
  • Therese.hu – Hungary, since 2016, traffic 139 thous. visits/year 2021
  • Therese.ro – Romania, since 2016, traffic 197 thous. visits/year 2021
  • Therese.ro – Romania, since 2016, traffic 197 thous. visits/year 2021
  • Therese.pl – Poland, since 2018, traffic 105 thous. visits/year 2021
  • Therese.pl – Poland, since 2018, traffic 105 thous. visits/year 2021
  • Therese.hr – Croatia, since 2018, traffic 127 thous. visits/year 2021
  • Therese.hr – Croatia, since 2018, traffic 127 thous. visits/year 2021
  • Therese.si – Slovenia, since 2018, traffic 80 thous. visits/year 2021
  • Therese.si – Slovenia, since 2018, traffic 80 thous. visits/year 2021

The shop started with dressing tables as the main product, but gradually the owners added other complementary beauty products such as jewelry boxes, mirrors, home accessories, perfumes, etc. There is still a lot of potential to add more product categories and tap into the store’s very well-defined audience. The company has its products manufactured in Asia or uses several suppliers within the EU. For a better customer experience, the eshop keeps most of the products in stock, physically the stock is located in the warehouses of the company that provides fulfillment to the eshop. There is therefore no need to have your own warehouse space.

Eshops run on CreativeShop by CreativeSites – this system combines a basic shared e-commerce system with many customisations. The design and functionality is unique to Therese and is the result of 3+ years of customization, features and optimization. The total investment in the Therese e-shop already exceeds €35,000.

The eshop is very strong on social media – great customer service and excellent reviews are the competitive advantage of the eshop. To date, more than 550k € has been invested. It has been spent on various online marketing activities to bring the Therese brand closer to potential and existing customers. For this, the company uses established platforms such as Google, Facebook, FAVI, Biano and CJ. In the past, the eshop has also gained awareness through offline channels such as TV commercials and billboards.

The value of the eshop’s inventory fluctuates over time, but the standard range is between 10k and 40k EUR. The declared price for the entire eshop includes 20k worth of stock. In the event that the inventories are higher or lower than the estimated value of 20k EUR on the date of sale of the e-shop, the price for the eshop would be adjusted up or down by the difference from this value.

In case of more serious interest, we are willing to share any other necessary data or statistics from the operation of the eshop. As part of the price, the owners are willing to stay with the company for an additional 3 months and train the new owners or their employees in running the eshop.

Tangible property

  • stock in the value of EUR 20,000 (in case of a higher stock level, the total price of the eshop will be adjusted by the difference)

Intangible assets

  • comprehensive E-shop solutions in 7 countries (CZ, SK, PL, HU, RO, HR, SI) including hosting from Websupport
  • Domains Therese.sk, Therese.cz, Therese.pl, Therese.hu, Therese.ro, Therese.hr, Therese.si
  • another 10+ domains ready for possible expansion to other countries
  • EU-wide logo and trademark
  • payment gateway solved using GoPay, Trustpay and PayPal services
  • supplier network (contacts and connections)
  • customer database with more than 20,000 contacts
  • Facebook account with 200,000 followers (CZ, SK, PL, HU, HR, SI, RO), Instagram accounts
  • SAEC certificate for therese.sk, APEK certificate for therese.cz
  • know-how

Links:

  • connection to a wide range of carriers (via walk.cz – possibility to add any new carrier)
  • established and complex marketing campaigns for 7 countries – Google Ads and Facebook ads
  • link to Ahoj a.s. (payment in thirds, payment in 30 days), Analytical tool ROIVENUE, VIVnetworks, Ecomail, Hotjar, GoSMS
  • XML feeds (Eureka, Goods, Google merchant, eMag, remarketing feed, arukereso.hu) and management of data feeds via Mergado
  • link to Google Analytics, Google purchases, Shopalike (cz, sk, hu), FAVI (CZ, SK, HU, RO, PL, HR), BIANO (SK, CZ, HU, RO), Arukereso.hu, Domodi.pl
  • partner account at ZlavaDna.sk
  • XML export for accounting system – MoneyS3 (also applicable for other systems)

Rentals

Offices

  • area: approx. 30 m²
  • rent: EUR 450/month

Renting the office is not part of the sale, the new owner will have to purchase or rent his own premises.

Employees

  • 2x administrative worker (administrative activities, FB posts, customer support SK, CZ, HU)
  • established reputable marketing agency

The owners are ready to fully train the new owner or new employee in the process in order to maintain the continuity of running the e-shop.

Indebtedness

  • none

Total annual sales

  • 2019: EUR 827,000
  • 2020: EUR 993,000
  • 2021: EUR 670,000
  • 2022: EUR 534,000 (the reason for the decrease was more cautious marketing, moving to fulfillment, lower advertising costs)
  • 2023: EUR 700,000 (owners’ estimate)

Marketing profit

  • 2021: EUR 244,000
  • 2022: EUR 127,000

We understand marketing profit as Sales minus costs of goods minus marketing.

EBITDA

  • 2019: EUR 30,000
  • 2020: EUR 98,000
  • 2021: EUR 89,000
  • 2022: EUR 10,500 (deteriorated e-commerce environment, ineffectiveness of some advertisements)
  • 2023: EUR 50,000 (owners’ estimate)

We understand the EBITDA indicator as the margin minus the sum of all fixed and variable costs, before taxation. All declared financial data can be verified in the eshop order system, or in the ROIvenue tool.

Other information

  • History: 7 years
  • Reason for sale: orientation of the owners to other business projects
  • Legal form: s.r.o.
  • Subject of sale: sale of the business

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I am interested

Ing. Tomáš Šuverík

managing director

+420 731 788 155
suverik@inbase.cz

If you are interested, contact us!

We will be happy to provide you with more detailed information after signing a non-disclosure agreement (NDA).