Popular e-shop and wholesaler with quality bean-to-bar chocolate

Jihomoravský region, Czechia

listing nr.: 230006

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is no longer active
Valuation 85 000 € (2 000 000 CZK)
Net debtNet debt is an indicator of a company's indebtedness. It is expressed as the amount of the interest-bearing loan minus the cash in the company.
0 €
Revenues Revenues express the total annual volume of the company's performance, which the company obtained through the sale of goods and services during the accounting period.
269 000 €
HistoryDuration of business operation.
17 years
EBITDA EBITDA is a financial indicator of the company's operational performance. Annual EBITDA is expressed as earnings before interest, taxes and depreciation in a given year.
on request
EmployeesThe number of employees employed in the company on a permanent employment contract as of the date of publication of the offer.

Basic information

The subject of the sale is a 100% share in the company, which operates an e-shop and wholesale of quality bean-to-bar chocolate, which has earned a reputation in the Czech Republic as one of the leaders of this relatively small but constantly growing market over the past 12 years. This is the first ever e-shop with high-quality (bean-to-bar) chocolate in the Czech Republic.

During its existence, the company has built exclusive relationships with leading European and domestic producers of quality chocolate, has a proven database of retail and wholesale clients, its own adapted refrigerated storage facilities and trained staff. The company works with suppliers from, for example, Belgium, Hungary or France.

The company is a long-term growing, profitable company whose business is based on two pillars – wholesale, which generates 32% of annual sales, and retail, with a share of sales of 68%. The company has a total of 460 active wholesale customers who order goods on average 3 times a year (but most often every month). Storage and dispatch of goods to customers are handled by outsourcing, in the rented warehouse ČB has a refrigerated section intended for chocolate storage.

The operation of the company currently depends on 3 people, while the current founder and owner only ensures the coordination of employees. The company also employs 1 person for customer support and 1 person as a buyer. In addition, the company uses the services of two externs, who primarily handle marketing campaigns for the e-shop.

Visit to the e-shop is growing year by year:

• 2018: 74,900 UN
• 2019: 84,800 UN
• 2020: 196,200 UN
• 2021: 274,200 UN
• 2022: 154,000 UN

The main sources of traffic are paid advertising (38%), organic search (24%) and direct (23%), e-mailing (8%) and social networks (5%). The drop in traffic in 2022 is due to the mandatory legal introduction of a new cookie bar. Users who do not give consent are not included in the statistics. The volume of sales is affected by seasonality, the period of highest sales is traditionally around Christmas (October – November). The volume of sales in the period from September to the end of December is the same as in the remaining eight months of the year. In addition to selling chocolate, the company also organizes chocolate tastings.

The owner is selling the company due to orientation towards other business activities. The owner offers interested parties the opportunity to stay in the company as a manager or consultant for a period of approximately 6 months, in order to oversee the full transfer of all know-how to the new owner.

Overview of the company’s financial results

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More information


Tangible property

  • stock worth 750 thousand CZK (i.e. the listed price includes inventory in the amount of CZK 750,000, in the event that the amount of inventory varies on the day of the sale, the selling price will be adjusted according to the current amount)
  • warehouse air conditioning
  • screens in stock worth approx. 100,000 CZK

Intangible assets

  • exclusive representation for the Czech Republic and Slovakia of leading European bean-to-bar chocolate factories
  • social networks: Facebook (11700 fans), Instagram, Youtube
  • database of 12,600 customers (of which 460 are active wholesalers)
  • portfolio of 30 domains
  • company processes described in detail – approx. 250+ instructions describing all activities and established procedures
  • a professional system for tracking the transactional economy of e-shops and wholesalers with a clear output in Power BI that allows you to monitor margins on products
  • complete online marketing, connection to sales channels and accounts on comparators – Sklik, Google Ads, Facebook, Zboží.cz, Firmy.cz, Heureka.cz, Google shopping, Mergado
  • mailing tool with prepared campaigns for the whole year and campaign automation
  • outsourced warehouse and shipping
  • air-conditioned space in fulfillment with a functional connection with the shoptet and a five-year history of cooperation
  • proprietary inventory optimization software
    e-shop on the Shoptet
  • platform

  • various e-shop connections to external e-commerce services
  • logo, graphics and all materials that were used for the website or social networks
  • organization know-howexperiential chocolate tastings
  • 700 ratings on heureka.cz with an excellent score of 4.9/5


Storage space at the fulfillment provider

  • area: approx. 60 m²
  • rental amount: 13,900 thousand CZK/month


  • owner 1x
  • buyer 1x
  • customer support: 1x


  • none on sale date

Total annual sales

  • 2018: CZK 3,567,000
  • 2019: CZK 4,914,000
  • 2020: CZK 7,053,000
  • 2021: CZK 8,687,000
  • 2022: CZK 6,326,000

(The turnover is shown without VAT. The decline in turnover in the crisis year 2022 corresponds to the decline in turnover observed across entire e-commerce. As a response to the situation the company slimmed down costs and refined the portfolio o products with a low margin and low turnover. This significantly increased both the overall margin and the turnover of the e-shop.)

Normalized EBITDA

  • 2021: CZK 196,000
  • 2022: CZK 464,000

(Normalized EBITDA represents the company’s profitability after paying all fixed and variable costs, without taking into account depreciation and financial costs. EBITDA is calculated without taking into account the year-on-year changes in the state of the warehouse, and after adjusting for the amount of costs unrelated to the subject of the transfer.)

Other information

  • Duration of operation: 16 years
  • Reason for sale: orientation of the owner to other business activities
  • Legal form: s.r.o.
  • Subject of sale: 100% share in s.r.o.
I am interested

Ing. Tomáš Šuverík

managing director

+420 731 788 155

If you are interested, contact us!

We will be happy to provide you with more detailed information after signing a non-disclosure agreement (NDA).