The subject of the sale is a 100% share in the company, which operates an e-shop and wholesale of quality bean-to-bar chocolate, which has earned a reputation in the Czech Republic as one of the leaders of this relatively small but constantly growing market over the past 12 years. This is the first ever e-shop with high-quality (bean-to-bar) chocolate in the Czech Republic.
During its existence, the company has built exclusive relationships with leading European and domestic producers of quality chocolate, has a proven database of retail and wholesale clients, its own adapted refrigerated storage facilities and trained staff. The company works with suppliers from, for example, Belgium, Hungary or France.
The company is a long-term growing, profitable company whose business is based on two pillars – wholesale, which generates 32% of annual sales, and retail, with a share of sales of 68%. The company has a total of 460 active wholesale customers who order goods on average 3 times a year (but most often every month). Storage and dispatch of goods to customers are handled by outsourcing, in the rented warehouse ČB has a refrigerated section intended for chocolate storage.
The operation of the company currently depends on 3 people, while the current founder and owner only ensures the coordination of employees. The company also employs 1 person for customer support and 1 person as a buyer. In addition, the company uses the services of two externs, who primarily handle marketing campaigns for the e-shop.
Visit to the e-shop is growing year by year:
• 2018: 74,900 UN
• 2019: 84,800 UN
• 2020: 196,200 UN
• 2021: 274,200 UN
• 2022: 154,000 UN
The main sources of traffic are paid advertising (38%), organic search (24%) and direct (23%), e-mailing (8%) and social networks (5%). The drop in traffic in 2022 is due to the mandatory legal introduction of a new cookie bar. Users who do not give consent are not included in the statistics. The volume of sales is affected by seasonality, the period of highest sales is traditionally around Christmas (October – November). The volume of sales in the period from September to the end of December is the same as in the remaining eight months of the year. In addition to selling chocolate, the company also organizes chocolate tastings.
The owner is selling the company due to orientation towards other business activities. The owner offers interested parties the opportunity to stay in the company as a manager or consultant for a period of approximately 6 months, in order to oversee the full transfer of all know-how to the new owner.
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Storage space at the fulfillment provider
Total annual sales
(The turnover is shown without VAT. The decline in turnover in the crisis year 2022 corresponds to the decline in turnover observed across entire e-commerce. As a response to the situation the company slimmed down costs and refined the portfolio o products with a low margin and low turnover. This significantly increased both the overall margin and the turnover of the e-shop.)
(Normalized EBITDA represents the company’s profitability after paying all fixed and variable costs, without taking into account depreciation and financial costs. EBITDA is calculated without taking into account the year-on-year changes in the state of the warehouse, and after adjusting for the amount of costs unrelated to the subject of the transfer.)
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