The subject of the sale is a 100% share in the company, focused on the sale of sports and fitness equipment with a significant share of the Czech market. The history of the company goes back to the nineties, when the owner started doing business as a natural person, after a few years it was transformed into a legal entity. s.r.o. The reason for the sale is the planned retirement of the owner and the absence of a successor generation that would like to continue the business.
The company is established on the Czech, Slovak and German markets through specialized e-shops, through which it sells a wide range of products.It is an independent seller that imports quality products directly from manufacturers of world-famous brands. The company maintains its competitiveness by regularly importing new assortments, thereby simultaneously expanding the portfolio of products it presents itself with. The main suppliers are from Germany and Asia. As part of cooperation with manufacturers, the company always has exclusive representation for the markets of the Czech Republic and Slovakia.
The company also has a product line that it sells under its own trademark. The own portfolio consists of products from several manufacturers, who provide the ordered products with their own brand logo during production. The added value of own brand is independence from other importers and own pricing. The company is thus able to react very flexibly to the prices of similar products from competitors.
The headquarters and facilities of the company consist of an area (storage areas with an integrated showroom including administrative facilities), which is adapted to the needs of the company. The company has its own vehicle fleet and a significant volume of stock (4,500 types of products). Thanks to these attributes, the company is able to respond quickly and flexibly to customer orders. The result is the fact that approximately 95% of the products are ready for immediate dispatch directly to the customer. The owner also invests long-term and continuously in marketing, strengthening the brand and improving the quality of services.
The company has a stable and professional team of employees. The company’s staff consists of 15 employees (12 x HPP and 3 x part-timers), including one owner. The company’s turnover between 2021 and 2023 was in the range of 90-130 million CZK, which proves a stable and strong position on the Czech market, the EBITDA margin is stable over time.
Business shares in the company are owned by a single partner. The partner of that time is actively working in the company, however the whole team is able to function without any problems even without his further participation in the management of the company. The owner is ready to participate in the post-acquisition process and integration.
Tangible Assets
Intangible assets
RentalsStorage area
Employees
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Indebtedness
Total annual sales
Note: We report sales for the main activity of the company, we do not include turnover achieved from other activities unrelated to the main activity of the company. Annual normalized EBITDA
Note: The normalized EBITDA of the company was calculated as the real EBITDA that the company is able to generate from the activities that are part of the sale, i.e. profit, which is adjusted for non-standard and non-main activity revenues and costs. Other information
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