Successful company focused on online marketing and website development

Basic information

The subject of the sale is a 100% share in a Czech company, focused on providing services in the field of online marketing. The company specializes in SEO services, website development and PPC campaign management. The company has been operating on the market for more than 15 years, during this time it has built up a wide and stable portfolio of clients. The company currently has two branches in the Czech Republic.

In the field of online marketing, the company has been successful for a long time, it has built a solid reputation and has hundreds of positive references. Since the company has a large number of smaller clients, it is not dependent on a small number of customers – which is a great advantage for the stability and cash flow of the company. The largest 10 customers make up only 3% of the company’s total turnover, therefore an eventual loss of a few units or dozens of customers is no problem for the business and stability of the company.

The company acquires customers via direct trade methods, the acquisition of clients is handled by the company’s separate sales department. The company currently works with more than 3,500 long-term clients, but this number has been growing dynamically in recent years. The company’s clients are mainly small and medium-sized companies from various regions within the Czech Republic.

Currently, a skilled team of marketers, copywriters, designers etc. work in the company, of which some are full-time employed and some are self-employed (sole traders, cooperating with the company on long-term basis, common in this field in Czechia). The company structure includes managers of individual departments, who coordinate the work of individual team members and ensure operational management. The owners currently hold the position of executives, and the operative management of the company is not currently needed on their part. The owners are only responsible for the strategic management of the company, creation of long-term visions and key economic decisions. The company is currently in the process of implementing a new CEO, who would replace the current roles of the owners and facilitate the transition of the company to the new owner.

In recent years, the company has been growing dynamically in terms of turnover and profit. An economic and financial plan is drawn up for the following years, which anticipates further double-digit growth. The set plan for 2022 is being fulfilled so far, and the company will probably grow in sales and profit. 

The owners are selling the company due to the need for a life change, but they are willing to stay with the company for a predetermined period of time and ensure a smooth handover of the company to the new owner.