Distributor of technical products with strong online sales and a solid B2B customer base

Basic information

The subject of the sale is a 100% ownership interest in a company focused on the distribution of technical products for both professional and private customers. The company has been operating in the sector long-term and has built a stable position on the Czech market over more than 20 years. It operates in a segment with sustained demand and combines strong product know-how with a functional multi-channel sales model.

The company’s business model is based on three mutually complementary sales channels: online sales through a portfolio of specialized e-shops, direct B2B sales to corporate customers, and physical sales facilities with the option of personal pickup. Online sales represent the dominant share of revenues, while the B2B segment forms a stable and continuously developed customer base across technical and industrial sectors. Customers primarily include companies, sole traders, and retail clients from across the Czech Republic.

The company offers a broad product range comprising tens of thousands of items and maintains long-term cooperation with key suppliers in the industry. The business model also includes selected direct imports within the EU, contributing to more favorable purchasing conditions and margin support. Marketing activities and technical management of online channels are handled by an external specialized team focused on e-commerce, SEO, analytics, and digital marketing. Concrete growth initiatives are prepared, particularly in online marketing, campaign automation, and the development of the B2B customer interface.

The company’s financial performance in recent years shows a growing trend. Revenues reached CZK 167 million in 2024 and increased to CZK 179 million in 2025. Normalized EBITDA for 2024 amounted to CZK 4.8 million. The company has no bank or other significant interest-bearing debt. Inventory levels are maintained at a standard operating level and are reflected in the transaction price expectations.

The company’s strengths include a long-established market position, a diversified sales model, a broad product portfolio, established e-commerce infrastructure, an experienced and stable team, and a healthy financial position with no bank debt. Key opportunities for the buyer include further development of online sales, expansion of the product range, strengthening of direct imports, and potential synergies with the investor’s existing business activities.

The reason for the sale is a generational and organizational change on the owners’ side. The owners are prepared to ensure a proper transfer of know-how and provide post-acquisition support as agreed. The ideal buyer is an entity interested in entering or strengthening its position in the distribution of technical or industrial products, a company seeking a functional e-commerce platform, or a strategic investor from a related sector. The business may also be suitable for an individual investor.