Key highlights
Basic information
The subject of the sale is a 100% stake in a stable company specializing in online sales of products in the field of healthy lifestyle, nutrition and weight loss. The company sells products under two own and established brands, and primarily uses dedicated e-shops in five countries for sales.
The company’s range is focused on products that support healthy eating. Its range consists of high-quality products for a healthy lifestyle, including diet, fitness and vegan options, most of the products contain superfoods. The company’s range is complemented by specialized products designed to replace regular meals for weight loss. These products include diet shakes, pancakes, soups and omelettes. Both brands of the company have very good knowledge and trust in their target group.
The company operates through its e-shops in five markets in Central Europe, where it actively addresses customers interested in a healthy lifestyle. The company’s e-shops are fully adapted to the individual markets in which the company operates. This includes localization of language mutations, currency and shipping adaptation.
The company actively acquires new clients through targeted online marketing, which uses digital channels such as Facebook, Google Ads and Sklik. The company uses external warehouses through fulfilment services, which ensure a complete logistics service. The company has a professional e-shop solution, a customer base, established marketing channels and functioning logistics.
Until 2024, sales were carried out under several legal entities, but since the beginning of 2025, activities have been unified under one company. The company will be sold without any debt.
The company has a stable and professional team of employees. The company’s staff consists of 6 employees (at HPP and excluding the owner), the project has functioning management and can operate completely independently. The business shares in the company are owned by a single shareholder. The partner of the company personally devotes his time to the financial management of the company, however, the entire team is able to function smoothly even without his further participation in the management of the company.
The reason for the sale is the owner’s decision to prioritize other existing business activities, which he plans to develop more intensively in the future. The company is an ideal opportunity for strategic investors, e-commerce entrepreneurs or companies looking for expansion in the field of health, nutrition or fitness. The advantage is the possibility of operating the business from any location within the Czech Republic and Slovakia.
Financial results
Tangible assets
Intangible assets
Real estate in the property
RentalsOffice space – coworking system
EmployeesNumber of employees: 6
|
Debt
Total annual revenue
Profit before tax
Other information
|
What the stated price includes
Uvedená cena zahrnuje:
- 100% podíl ve společnosti
- pohledávky a závazky společnosti
- sklad v hodnotě 2,5 mil. Kč
Uvedená cena nezahrnuje:
- hotovost na účtech společnosti
The final structure of the transaction will be specified in the course of negotiations.
