Established e-shop selling second hand children's clothing

Basic information

The subject of the sale is a 100% stake in a Czech company operating a specialised online second hand store focused on children’s clothing. The business operates purely as an e-shop with no brick-and-mortar stores and no wholesale activity. Children’s assortment accounts for roughly 90 % of sales, the rest being adult clothing.

The company has been on the market for more than 15 years and has built a stable and loyal customer base. Customers are predominantly mothers aged 25 to 45 who return for repeat purchases.

Operations run on proprietary custom-built software connecting the whole chain from cataloguing, through automated price estimation, to invoicing, dispatch and complaints. Each item is a unique piece that the system prices automatically from sales history and removes from the offer once sold. Goods are sourced from six long-term domestic suppliers who sort and import them from Western Europe, so purchasing ties up no in-house buyers or currency risk.

The company dispatches up to 300 parcels per day through established carriers.

The company is consistently profitable and free of bank debt. In 2024 it reached revenue of CZK 45 million at EBITDA of CZK 7.9 million, with an EBITDA margin consistently around 20 %. Operations generate stable cash flow with low capital intensity.

The company employs approximately 20 full-time staff; the team is stable with minimal turnover and a family atmosphere. The company owns no real estate and operates from long-term leased warehouse and office premises of over 1,000 m². Accounting has long been kept externally, with no deficiencies found in inspections to date.

The reason for the sale is the decision of both owners to exit the business and enjoy their time and assets at a relatively young age. The owners are ready to hand over know-how to the new owner and ensure a smooth transition for an agreed period.

Key strengths include an established brand and loyal customer base, fully functional proprietary software and a stable, trained team. The second hand model is resilient to economic cycles and is gaining appeal amid the focus on sustainability. The company also offers untapped growth potential: warehouse modernisation and automation, use of AI for photography and pricing, launching a foreign-language version for further European markets, direct import of goods from abroad at lower prices, developing wholesale, or spinning off a separate brand for the adult range. The current owners deliberately did not pursue these directions, so they represent an immediate opportunity for a new owner.

The opportunity suits strategic investors in e-commerce, fashion or second hand retail looking to expand their portfolio with an established, profitable operation, as well as financial investors seeking a stable company with growth potential and room for professionalisation.