Profitable online portal for acquiring clients for financial and other services

Basic Information

The sale concerns a 100% stake in a company that has spent eleven years generating online leads from individuals seeking financial and other services and passing them on to companies that sell those services. While mortgages and life insurance form the core of the business, the company has long served sectors such as refinancing, consumer loans, pet insurance, real estate transactions, and operating leases; it is also currently launching lead generation for energy services. It does not sell advertising or marketing services, but rather specific, interested prospects who have voluntarily filled out a form and are expecting contact. To date, it has passed on over 165,000 such leads and built a network of 1,400 clients.

The principle is simple. The company operates its own websites and forms, driving traffic to them via performance marketing; it automatically verifies and categorizes the resulting leads, distributing them to clients based on their specific areas of focus. Operations run virtually without staff, managed by four external specialists whose combined workload equates to roughly one full-time position. The company has no office, warehouse, or inventory, meaning the buyer acquires a ready-made, functional mechanism rather than an operational burden. This same mechanism works in any sector where customers actively select and request services—a fact the company has repeatedly proven outside the financial industry.

Its value rests on two elements that take years to build from scratch. The first asset is a steady stream of new prospects—approximately 16,400 this year, with a target of 22,000 for next year. The second is a database of over 165,000 individuals who have previously expressed interest in finding a solution to their situation. Tests on a portion of the database have confirmed that systematic re-engagement yields renewed interest from 5% to 20% of the contacts. For a buyer with an existing sales network or call center, this is not merely a dataset but a reservoir of sales opportunities that incur no additional acquisition costs.

The company was built without a single crown of external capital; it carries no debt and holds approximately CZK 3.8 million in cash. While sales volume has remained flat over the past two years, profitability has held steady and is showing slight improvement. The EBITDA margin from core operations hovers around 30%, whereas transactions involving the database yield significantly higher margins—effectively pure profit. This year, the company projects revenues of 357 ths. EUR and EBITDA of 111 ths. EUR; for the year 2027, it plans revenues of 471 ths. EUR and EBITDA of 156 ths. EUR.

Notably, none of these projections account for the potential CZK 1.5 million in revenue from a partial sale of the database. The owner deliberately refrained from pursuing this option, as he was simultaneously managing the sale of the company and did not wish to deplete an asset that the buyer would inherit.

The opportunity remains open; it is part of what is being sold, yet it does not appear in the figures.

Moreover, a turnkey campaign management model was launched this year. The company builds custom campaigns and landing pages for specific clients based on their products, continuously fine-tuning them according to feedback, while charging a fixed margin of 40% on the invoiced volume. For the first insurance company client, the monthly budget grew from roughly CZK 100,000 at the start of the year to CZK 260,000 in September. This model is now being rolled out with other clients, and negotiations are underway outside the financial sector—specifically with energy distributors. Additionally, a major client is set to come on board in 2027 with an expected monthly volume of CZK 200,000 to 250,000; this underpins the growth plan for the coming year.

Alongside selling leads to external clients, there is an untapped opportunity right within the company. Currently, a lead is sold for a fraction of the revenue generated by the party that actually processes it. Historically, external advisors have closed deals on roughly one-third of these prospects. If the buyer were to process them using in-house staff—assuming a 50% success rate and utilization of about 70% of the volume—the potential annual revenue would be around CZK 40 million, with profits in the CZK 10–15 million range. The business model is ready to scale up; the only missing element is sales capacity—something most prospective buyers already possess.

The sale is being initiated by the founder after eleven years of development. This is not a distressed company or a project that has run its course; rather, it is a decision to hand the platform over to someone who can extract more value from it—specifically, a buyer with existing distribution channels who does not need to actively sell to the leads.

Key Strengths

• In-house client sourcing; eleven years of operation; proven track record in the financial sector and beyond
• Database of over 165,000 prospects with a verified reactivation rate of 5–20%
• Network of 1,400 subscribers, serving as a standalone distribution and recruitment asset
• Proprietary platform; no critical reliance on third-party systems
• Operations require no employees, offices, or inventory
• Debt-free; company holds approximately CZK 3.8 million in cash
• Established turnkey campaign model with a fixed 40% margin on invoiced volume
• Deferred partial sale of the database valued at roughly CZK 1.5 million (outside the two-year plan)
• a ready-made project for in-house inquiry processing, with the potential to generate annual profits of CZK 10–15 million

Who is this acquisition suitable for?

The greatest value is created for a buyer who possesses their own sales capacity. Advisory networks, broker pools, insurance companies, and banking distributors can connect prospects directly to their own networks and retain the margin that currently goes to external buyers. Call centers and groups with well-organized data can immediately utilize both the prospect database and the existing client database. It also makes sense for non-bank lenders and refinancing providers—who currently incur high costs to acquire clients—as well as for energy suppliers and other sectors relying on mass customer acquisition, and for an investor partnering with an operator capable of processing inquiries using their own staff.