Supplier of WPC decking and fencing with its own brand

Basic information

The subject of the sale is an established business division of a Czech trading company which, under its own registered trademark, offers decking and fencing systems made of WPC composite. The sale can take the form of an asset sale or a sale of part of the business, in both cases without taking over the seller’s liabilities. The buyer thus acquires a working business without having to take over the seller’s company or its other activities.

The brand has been actively used on the Czech market since 2013, i.e. for 13 years, and has built a stable position in the WPC decking and fencing segment. It is backed by a company with more than 30 years of business history, for which this brand is one of several business activities. The owner is involved only in an advisory capacity and does not manage the division day to day.

The range includes decking boards in two product lines and a wide range of colours, fence boards, complete fence panels, posts, gates, deck tiles and installation accessories. Customers can order samples and catalogues. The products are manufactured repeatedly by a stable manufacturer in Asia to the seller’s specification, and the seller defines and owns both the range and the brand.

Sales run through its own e-shop with an online material calculator, a sales representative and a network of wholesale partners such as builders’ merchants and installation companies. In 2025, end customers accounted for 74% of revenue and wholesale for 26%. E-shop revenue grew by 30% year on year last year. Customers are acquired through performance marketing on search engines, price comparison sites and social media, with marketing costs at roughly 5% of revenue.

In 2025, the division generated revenue of 244 ths. EUR and EBITDA of 45 ths. EUR, an EBITDA margin of 18.6 %. The gross margin on goods sold has long been between 45 and 51%. The division is not accounted for separately, so EBITDA is based on revenue and directly attributable costs, i.e. the sales representative’s salary, marketing, storage and distribution. For 2026, the seller estimates revenue of 248 ths. EUR. The division has no bank loans.

The division has no employees of its own. Sales and customer service are handled by an experienced sales representative specialising in this range, who spends roughly half of his working time on it, and his transfer to the buyer can be negotiated. Real estate and other tangible assets, except inventory, are not part of the sale.

The owner is selling because he needs to free up warehouse space for other use. The price includes inventory with a purchase value of CZK 1.5 million, which corresponds to roughly six months of stock. The buyer will purchase any inventory above this amount at purchase prices; its volume depends on the date of sale and will not exceed CZK 1 million. The buyer will move all inventory to its own premises.

The strength of the offer is an established brand with a ready and growing e-shop, a high gross margin and very low fixed costs. A buyer who already has its own warehouse and logistics can quickly integrate the division into its operations and further increase its profitability through shared costs. Further opportunities lie in rebuilding the wholesale network, extending the range with related garden and construction products, and expanding into Slovakia, for which a dedicated domain is already available. A takeover in the autumn months gives the buyer time to settle in and prepare for the 2027 season.

The offer suits anyone who has spare warehouse space and wants to make better use of it. The goods are highly resistant to weather and handling, so they do not require clean or high-standard storage, and a simple hall or a covered outdoor storage area is sufficient. Natural buyers include builders’ merchants, sellers of garden products or WPC materials, e-shops focused on construction or gardening, and decking and fencing installation companies.